Why participate?

Taking part in #MuseumWeek is more than just joining an event—it’s becoming part of a global movement that uses culture to inspire change and foster togetherness. By participating, cultural institutions and professionals amplify their role in shaping a more inclusive, creative, and sustainable world.

At its core, #MuseumWeek ensures that culture remains a powerful presence in the public space, counterbalancing negative trends with a wave of positive digital engagement. It transforms social media into a platform for cultural dialogue, enabling thousands of museums, galleries, archives, libraries, and artists to collectively spread knowledge, ideas, and inspiration.

This initiative also offers a unique opportunity for visibility and impact. By joining, you connect with a worldwide network of cultural professionals, visitors, and enthusiasts, creating meaningful exchanges beyond physical borders. You gain access to new audiences, build valuable partnerships, and engage in shared storytelling that highlights the vital role of culture in addressing today’s social and environmental challenges.

Beyond networking, #MuseumWeek is a space for professional growth and digital experimentation. Through the collective power of thousands of participants, it empowers institutions to explore new formats, test creative digital storytelling, and contribute to essential conversations on inclusion, sustainability, and creativity.

Culture has the power to inspire, connect, and transform societies. By participating in #MuseumWeek, you ensure that this power reaches as many people as possible, shaping a better world through shared cultural experiences.