Ranking 2026 - Institutions & networks
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Here are the 20 Networks & Institutional accounts that stood out for their ability to mobilise their own networks, expose cultural content to connected audiences, and help popularise museums and culture during MuseumWeek 2026.
Coverage spans X and the wider social web; platform API restrictions affecting the whole sector since 2021 mean Meta platforms (Facebook, Instagram) are structurally under-represented here, so organisations active mainly there may not appear in this ranking or may rank lower than their real engagement would suggest.
Within this measured scope, each account is ranked by a logarithmic engagement score, calculated relative to the most active account in the category.
1
Rank
UNESCO
International 🌐
100
Engagement score
2
Rank
Turkish Museums
Türkiye 🇹🇷
88
Engagement score
3
Rank
Patrimonio UGR
Spain 🇪🇸
79.2
Engagement score
4
Rank
Heritage People
Australia 🇦🇺
76.4
Engagement score
5
Rank
Museos de Tenerife
Spain 🇪🇸
72.6
Engagement score
6
Rank
ACRE
Spain 🇪🇸
72.4
Engagement score
7
Rank
Museo de los Museos
Chile 🇨🇱
72.2
Engagement score
8
Rank
National Centre for Cultural Heritage
Maldives 🇲🇻
70.3
Engagement score
9
Rank
اليونسكو
International 🌐
70.3
Engagement score
10
Rank
CajaGranada Fundación
Spain 🇪🇸
66.7
Engagement score
11
Rank
Museus de Sitges
Spain 🇪🇸
66.1
Engagement score
12
Rank
Archives de la MEL
France 🇫🇷
66
Engagement score
13
Rank
هيئة الشارقة للمتاحف
United Arab Emirates 🇦🇪
61.8
Engagement score
14
Rank
Secretaría de Cultura Guanajuato
Mexico 🇲🇽
56.4
Engagement score
15
Rank
Arquitectura, Paisaje y Patrimonio
Argentina 🇦🇷
51
Engagement score
16
Rank
Ditsong Museums Of South Africa
South Africa 🇿🇦
45.8
Engagement score
17
Rank
Sociedad de Bibliofilos Chilenos
Chile 🇨🇱
41.1
Engagement score
18
Rank
Oficina de Turisme de Guissona
Spain 🇪🇸
39
Engagement score
19
Rank
Wikimedia Argentina
Argentina 🇦🇷
37.9
Engagement score
20
Rank
Office of National Museums, Thailand
Thailand 🇹🇭
34.8
Engagement score