Ranking 2026 - GLAM
com
Here are the 83 accounts that stood out for their ability to mobilise their own networks, expose cultural content to connected audiences, and help popularise museums and culture during MuseumWeek 2026 — out of more than 700 GLAM institutions registered to take part.
A significant share of GLAM activity during the week took place on Instagram, but platform API restrictions affecting the whole sector since 2021 prevent us from accounting for it here. Institutions active mainly on Instagram may therefore be absent from this ranking or under-represented relative to their real engagement.
Within this measured scope, each account is ranked by a logarithmic engagement score, calculated relative to the most active account in the category.
1
Rank
Granaderos a Caballo
100
Engagement score
Argentina 🇦🇷
2
Rank
Museo Soumaya
86.5
Engagement score
Mexico 🇲🇽
3
Rank
Museo La Rodadora
75
Engagement score
Mexico 🇲🇽
4
Rank
Dnipro Museum
72.8
Engagement score
Ukraine 🇺🇦
5
Rank
Museu Benfica - Cosme Damião
71.7
Engagement score
Portugal 🇵🇹
6
Rank
帰還者たちの記憶ミュージアム(平和祈念展示資料館)【公式】
71.1
Engagement score
Japan 🇯🇵
7
Rank
MuseoVioletaParra
68.6
Engagement score
Chile 🇨🇱
8
Rank
Museo de Altamira
67.7
Engagement score
Spain 🇪🇸
9
Rank
Rahmi M. Koç Müzesi
67.3
Engagement score
Türkiye 🇹🇷
10
Rank
MuseoSetificioMonti
66.8
Engagement score
Italy 🇮🇹
11
Rank
町田市民文学館 ことばらんど(町田市公式)
66.3
Engagement score
Japan 🇯🇵
12
Rank
Museo Paleontológico
66.3
Engagement score
Spain 🇪🇸
13
Rank
Westminster Abbey
66.1
Engagement score
United Kingdom 🇬🇧
14
Rank
Museo del Traje, Madrid
66
Engagement score
Spain 🇪🇸
15
Rank
MUSEO TEXTIL DE OAXACA
65.5
Engagement score
Mexico 🇲🇽
16
Rank
Museu de Prehistòria de València
65.3
Engagement score
Spain 🇪🇸
17
Rank
Museo TOP
65
Engagement score
Argentina 🇦🇷
18
Rank
IES San Isidro 400 aniversario
64
Engagement score
Spain 🇪🇸
19
Rank
Museo de la Ciudad de Antequera
64
Engagement score
Spain 🇪🇸
20
Rank
Museo del Carbone
63.5
Engagement score
Italy 🇮🇹
21
Rank
MUCHO Chocolate
63.1
Engagement score
Mexico 🇲🇽
22
Rank
Biblioteca Nacional
62.8
Engagement score
Chile 🇨🇱
23
Rank
CA Medina Azahara
62.8
Engagement score
Spain 🇪🇸
24
Rank
ArtMuseumKherson
62.7
Engagement score
Ukraine 🇺🇦
25
Rank
Château des Aygues
61.7
Engagement score
France 🇫🇷
26
Rank
Museo Soumaya-Plaza Loreto
61.6
Engagement score
Mexico 🇲🇽
27
Rank
Casa Guillermo Tovar de Teresa
61.2
Engagement score
Spain 🇪🇸
28
Rank
MACBA Buenos Aires
60.9
Engagement score
Argentina 🇦🇷
29
Rank
Maldives National Museum
60.1
Engagement score
Maldives 🇲🇻
30
Rank
Museu de Guissona
60.1
Engagement score
Spain 🇪🇸
31
Rank
Musée Lalique
59.9
Engagement score
France 🇫🇷
32
Rank
Museudemenorca
59.8
Engagement score
Spain 🇪🇸
33
Rank
Calgary Zoo
59.6
Engagement score
Canada 🇨🇦
34
Rank
Palace Ruzhany/Дворец Ружаны
58.4
Engagement score
Belarus 🇧🇾
35
Rank
AEMuseologos
58.2
Engagement score
Spain 🇪🇸
36
Rank
Museo Picasso Málaga
57.8
Engagement score
Spain 🇪🇸
37
Rank
Museu del Renaixement
57.5
Engagement score
Spain 🇪🇸
38
Rank
The Royal Welsh Museum
57.3
Engagement score
United Kingdom 🇬🇧
39
Rank
Castello di Rivoli
56.5
Engagement score
Italy 🇮🇹
40
Rank
Museo Larreta
55.9
Engagement score
Argentina 🇦🇷
41
Rank
Museo Diocesano
55.5
Engagement score
Italy 🇮🇹
42
Rank
MUNAÉ
54.5
Engagement score
France 🇫🇷
43
Rank
Museo de Belenes de Mollina
54.2
Engagement score
Spain 🇪🇸
44
Rank
Lippisches Landesmuseum Detmold
54.1
Engagement score
Germany 🇩🇪
45
Rank
Palacio de Minería
53.1
Engagement score
Mexico 🇲🇽
46
Rank
Museu Prudente de Moraes
52.7
Engagement score
Brazil 🇧🇷
47
Rank
Rocca_Roveresca
51.6
Engagement score
Italy 🇮🇹
48
Rank
Museo Palacio Arruabarrena
51.4
Engagement score
Argentina 🇦🇷
49
Rank
MULF
51.1
Engagement score
Mexico 🇲🇽
50
Rank
cuevapintada
50.9
Engagement score
Spain 🇪🇸
51
Rank
Casa Stefan Zweig
50.9
Engagement score
Brazil 🇧🇷
52
Rank
Museu - Port de Tarragona
50.7
Engagement score
Spain 🇪🇸
53
Rank
MuseodelTemploMayor
50.5
Engagement score
Mexico 🇲🇽
54
Rank
Museo Banco de México
50.4
Engagement score
Mexico 🇲🇽
55
Rank
Museo Internacional de Arte Belenista
50.3
Engagement score
Spain 🇪🇸
56
Rank
El Capricho de Gaudí
50.2
Engagement score
Spain 🇪🇸
57
Rank
The Franklin Institute
50.1
Engagement score
United States 🇺🇸
58
Rank
MUREC Museo del Realismo Español Contemporáneo
49.8
Engagement score
Spain 🇪🇸
59
Rank
Bank of Canada Museum
49.7
Engagement score
Canada 🇨🇦
60
Rank
Museo Evita Palacio Ferreyra
49.2
Engagement score
Argentina 🇦🇷
61
Rank
Museum of Enfield
49.2
Engagement score
United Kingdom 🇬🇧
62
Rank
Museo Histórico de Placilla
49.1
Engagement score
Chile 🇨🇱
63
Rank
Museo Íbero de Jaén
47.4
Engagement score
Spain 🇪🇸
64
Rank
Musée de la Grande Guerre
47.2
Engagement score
France 🇫🇷
65
Rank
Museu da Língua Portuguesa
46.8
Engagement score
Brazil 🇧🇷
66
Rank
MACA
46.1
Engagement score
Spain 🇪🇸
67
Rank
Museo de Jaén
44.6
Engagement score
Spain 🇪🇸
68
Rank
Bow Street Museum
44.5
Engagement score
United Kingdom 🇬🇧
69
Rank
Museo de Arte Moderno de Buenos Aires
44.2
Engagement score
Argentina 🇦🇷
70
Rank
Museo Sefardí
44
Engagement score
Spain 🇪🇸
71
Rank
Cape Ann Museum
42.1
Engagement score
United States 🇺🇸
72
Rank
Strathma
41.9
Engagement score
Canada 🇨🇦
73
Rank
MBACó
40.1
Engagement score
Spain 🇪🇸
74
Rank
C.M. León y Castillo
38.3
Engagement score
Spain 🇪🇸
75
Rank
Museo Casa de Cervantes
38.1
Engagement score
Spain 🇪🇸
76
Rank
Museo Ciencia+Tecno
37.4
Engagement score
Spain 🇪🇸
77
Rank
PalacioGolfinesAbajo
34.9
Engagement score
Spain 🇪🇸
78
Rank
Historic Croydon Airport
34.5
Engagement score
United Kingdom 🇬🇧
79
Rank
MuseoArcheoVenezia
33.6
Engagement score
Italy 🇮🇹
80
Rank
Women's Art Museum of Canada
28.1
Engagement score
Canada 🇨🇦
81
Rank
Shakespeare 2026 Verona
19.3
Engagement score
Italy 🇮🇹
82
Rank
Museum of Early Trades & Crafts
16.7
Engagement score
United States 🇺🇸
83
Rank
Museo de la Anexa
14.4
Engagement score
Argentina 🇦🇷