Here are the 12 media accounts that stood out for their ability to expose cultural content to connected audiences and help popularise museums and culture during MuseumWeek 2026.
Coverage spans X and the wider social web; platform API restrictions affecting the whole sector since 2021 mean Meta platforms (Facebook, Instagram) are structurally under-represented here, so outlets active mainly there may not appear in this ranking or may rank lower than their real engagement would suggest.
Within this measured scope, each account is ranked by a logarithmic engagement score, calculated relative to the most active account in the category.